Make sure your social media profiles support your professional brand, rather than weaken it.

Finding your dream job not only requires the perfect resume and cover letter, appropriate attire for the occasion, and a polished interview strategy, it also takes a well-crafted social media presence. In fact, a study by Jobvite found that 93 percent recruiters will review a candidate's social profiles before making a hiring decision. Hiring managers and recruiters will search for you on Google,Twitter, Facebook, Instagram, and LinkedIn for keys to your personality.

Here are some of the most common social media tips and tools to manage your online activities and make sure your social appearance matches your resume.


Hootsuite is a freemium online software designed to manage multiple social media accounts in one place. It can be a pain to spend time logging in and out of your social media networks to update a few posts a day and build your personal brand. To simplify things, consider this social media tip: by putting all of those networks in one dashboard, you can streamline your workflow. And don't forget to build saved searches using specific hashtags. Click on the following link to view a list of must-follow hashtags for job seekers.


Buffer is very similar to Hootsuite, but it allows you to schedule more than one post at any time. With the free account, you can connect one profile for each social platform—Twitter, Facebook, Google+ and LinkedIn, and you can store or schedule up to 10 concurrent posts for each profile. Use it to schedule engagement with brands and companies that you want to impress. Schedule retweets from those organizations' official handles or from a recruiter's handle to help draw attention to yourself and pace those posts over the course of a day or week.


If This Then That (IFTTT) allows you to connect seemingly unconnected applications, through a super simple interface, to put your social life on autopilot. This open-sourced, online software has more features than other automated websites. But it can be a bit confusing at times. If you need a little push in your job hunt, there are even ways to set reminders to look for new jobs.


This is one of the most important social media tips because one of the biggest mistakes job seekers make with social media is misunderstanding the privacy settings. Facebook is notorious for changing privacy rules and not alerting users. While the general rule still applies – don't post it if you don't want your mother to see it – there are other tools to protect you. Clear was developed by a former chief technology officer for Former Florida Governor Jeb Bush who ultimately lost his job because of things found in his public social feeds. He built this app, which can safely scour your Twitter, Facebook, and Instagram accounts to find potentially job-costing pictures and posts.

Twitter Advanced Search

Twitter's advanced search function allows you to search hundreds of millions of 140-character posts going out each day. You can set your eyes on target companies and determine if they're a good fit. Retweeting those posts is also a great way to show your interest. Search for hashtags like #jobs within a particular distance of you.

Your Resume

Yes, your resume still has a stronghold on earning you the job. Your resume is one of the most valuable tools in your job-hunt arsenal and can open doors for you through social channels in ways you might not have known. Make sure you have an up-to-date, keyword-driven resume on sites like LinkedIn. Regularly follow LinkedIn tips for job seekers so that the next time you log in, your next job will find you instead of the other way around.

Need more personal branding tips? Our expert resume writers can help.

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